On April 24th and 25th, we were in Stockholm to participate in the European initiative E4Quality, organized by the Consorzio Barbera d’Asti e Vini del Monferrato. E4Quality is a biennial project that aims to promote the history of high-quality agricultural products from the Piedmont region in a fresh and innovative way, thanks to the know-how of the Protection Consortia, starting from the results of a survey conducted on market trends in order to respond to the needs of an increasingly global and heterogeneous market.
During the two days in the Swedish capital, an important Masterclass took place dedicated to the two DOCG denominations Barbera d’Asti and Ruchè di Castagnole Monferrato, in the presence of experts from the Piedmontese wine sector and wine producers from the region, including us from Il Botolo.
The meeting, aimed at a wide audience of professionals, communicators, and potential clients, saw the participation of about 40 of the best Swedish journalists, wine bloggers, and importers. Under the guidance of writer and award-winning professor Ian D’Agata, the Masterclass was co-chaired by Madeleine Stenwreth, one of Sweden’s Masters of Wine.
At the end of the first day, we had the honor of dining at the prestigious Italian restaurant L’Avventura, hosted by the owner and chef Karl Ljung, acclaimed chef of the year in Sweden.
The two-day event concluded with a walk-around tasting where we were able to meet various personalities from the wine world, seizing the opportunity to let those present discover all the flavors and unmistakable characteristics of our wines.
