What could be more iconic than La Rinascente?
For two months, we were featured among the excellence of Italy’s most prestigious department store chain, with dedicated pop‑ups in Milan, Turin and Monza.
A journey of tastings, masterclasses and exclusive events allowed us to share our wines and our territory with professionals, enthusiasts and curious visitors — exploring the many nuances of Barbera and culminating in the elegance of Nizza DOCG.
In Milan, the international audience discovered the depth of our labels;
in Turin, visitors embraced the soul of our winery and were captivated by the elegance of our Nizza; and in Monza, we found a wonderful stage to present our dream.
A heartfelt thank‑you to all the Rinascente teams and to AIS Piemonte and AIS Lombardia for supporting us and helping us tell our story through a glass of wine.
We can’t wait for the next adventure.
